Pizza is Political – Designer Hwang Kim Inserts DVDs into Ideological Circuits
Despite a long-running rejection of foreign cultural influences, North Korea permitted its first pizzeria in March 2009. Pies are reportedly available only to a wealthy and political elite, prompting London-based designer Hwang Kim to create Pizzas for the People.
Hwang writes:
With the aim off challenging current cultural obstacles in North Korea, I have contacted a number of Chinese smugglers in China to distribute illegal propaganda over the border to North Korea, through the popular DVD format, which players are widely found in NK homes.
The Pizza to NK is the first in a series of designed insertions that explores how design can playfully contribute and impact on a social and cultural level, subtly challenging an ideological status quo.
Cildo Meireles would be proud.










