DIY Guards Against Co-option: Michel Chevalier’s “unlimited liability”
Our friends at Half Letter Press will be contributing again to Michel Chevalier’s unlimited liability. Now in its third year, the project was labeled by Art Papers as the “art shop that won’t sell to the rich.”

Photo by Cornelia Sollfrank, Art Papers
Through this project, Chevalier offers a model for DIY cultural production that effectively guards against co-option:
This is done by a legal contract which stipulates that no purchaser may have more than 50,000 euros in assets, subject to penalty in case of false disclosure. The art-gallery world partition of audiences–those who merely “appropriate symbolically” on the one side, “real buyers” on the other–is thereby inverted. Those able to buy at “unlimited liability” belong to social groups excluded (due to their insufficient resources) from buying on the art market.
All sorts of multiples – stickers, DVDs, CDs, posters, zines, t-shirts, buttons, food, services, and works whose form is to be determined in the course of exchange with the purchaser – are all for sale by the artists. A full list of the participants is on Chevalier’s website, as are directions to the Hamburg-based shop, open until September 13, 2009.











Outside of the gallery, the two formerly-Soviet artists erect 