People killed by sharks in 2007: 1
Sharks killed by people in 2007: 100,000,000
In this dramatic illustration of how sharks are caught on longlines to be killed for their fins, former Lush employee and performance artist Alice Newstead had her skin pierced with shark hooks and be suspended from the ceiling in the window of Lush’s busy Regent Street shop in London UK.
Great performance and I seldom saw corporate social responsibility in this creepy way.
Lush has created a new product especially for the campaign, Shark Fin Soap, which is a blue soap made with seaweed and sea salt with a cardboard shark fin sticking out the top. Lush will be making 11,416 bars of the soap (the number of sharks killed each hour), with all proceeds going to Sea Shepherd Conservation Society.
What do you think, is Lush sincere or is this a pr-stunt? Or do you think “I don’t care, it’s for the good cause”?
More info at the Sea Shepherd website.
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