Groundswell Talks: (RE)
Ryan and Phil are the two visual artists behind the (RE) campaign. Inspired to action by (PRODUCT) RED’s reprehensible use of consumerism to solve the world’s ills, the duo set out to respond directly to the popular campaign. By offering alternative strategies for participation in raising both funds and awareness for a cause, (RE) challenges the underlying philosophy of (PRODUCT) RED and offers a more responsible and ecological alternative.

We discussed the effort, including the cease and desist letter they were issued for their work, briefly via email.










