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WWF Paper Dispenser

James David wrote this post at 2:00 pm on October 30th, 2007.

This simple and clever idea was hatched by Saatchi & Saatchi for the World Wildlife Fund. It visualizes consumption in a metaphorical yet poignant way; each time you use a paper towel, the world becomes less green.

World Wildlife Fund Paper Dispenser

Via Anamorphosis.

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